Stephen A. Smith Remembers Kobe Bryant’s Style Savvy and Discusses Lids Partnership
Key Takeaways:
- Stephen A. Smith recalls a memorable encounter with Kobe Bryant regarding fashion, where Bryant playfully teased Smith for criticizing his outfit.
- Bryant’s confidence and fashion sense, particularly his two GQ covers, left a lasting impression on Smith, influencing his own style choices.
- Smith acknowledges Dwyane Wade’s influence on his shift from baggy clothing to a more tailored and professional look.
- Smith’s appreciation for hats and personal style led to a partnership with Lids, where he stars in their 2025 holiday campaign, "ALL CAPS."
- The "ALL CAPS" campaign reflects Smith’s energetic and outspoken personality as a sports broadcaster.
Stephen A. Smith recently shared a story with PEOPLE about a defining moment early in his career involving the late Kobe Bryant. The anecdote reveals the NBA star’s playful yet assertive personality and his significant impact on Smith’s perspective on style. Smith also discussed his new partnership with Lids, highlighting how his appreciation for personal style aligns with the brand.
Recounting his early days as an NBA analyst, Smith explained how his role allowed him candid conversations with athletes, including Bryant. These exchanges often extended beyond basketball, venturing into the realm of personal style. Smith recalled a specific instance where he dared to critique one of Bryant’s outfits.
Smith admitted to expressing reservations about Bryant’s choice of attire. However, Bryant, known for his confidence and competitive spirit, didn’t take the criticism lightly. The analyst recalls Bryant’s exact words "I’m the only athlete that’s been on the cover of GQ twice". Bryant then advised Smith to "take notes," leaving a lasting impression.
The encounter became a constant reminder for Smith, especially when fashion magazines like GQ reached out to him. He humorously acknowledged that Bryant had "him dead to rights," realizing the star athlete’s fashion credibility. Adding to the impact on his style evolution, Smith also credited Dwyane Wade for influencing his decision to trade in "baggy" clothing for more tailored and professional attire.
Smith shared that the first time GQ featured him, his first instinct was to call Kobe, eager to share the news. However, Bryant’s response was characteristic of his competitive nature. Bryant asked if Smith was on the cover and when Smith replied no, Bryant responded by saying that they had nothing to talk about.
Beyond the fashion critique and playful banter, Smith’s story underscores Bryant’s influence as a style icon. Bryant, who tragically passed away in January 2020, left behind a legacy of excellence, often referred to as the "Mamba Mentality," that extended beyond the basketball court.
Smith’s own interest in fashion and personal style naturally paved the way for his partnership with Lids. He notes that he wears Lids hats regularly. This year’s holiday campaign, "ALL CAPS," draws inspiration from Smith’s signature broadcasting style, emphasizing his energetic and outspoken persona. Smith expressed excitement about the collaboration, describing it as a "match made in heaven." The partnership reflects Smith’s authentic connection to the brand and his dedication to expressing himself through personal style.