Key Takeaways:
- As a subscriber, you are shown 80% less display advertising when reading articles.
- The ads you do see are predominantly from local businesses promoting local services.
- Local businesses need support during challenging times, and promoting their ads is crucial.
- The code provided is used to manage advertising on a website, including tracking events and setting cookies.
- The website uses various scripts and libraries, such as Google Tag Manager, Prebid, and Outbrain, to manage advertising.
Introduction to Advertising Management
The provided code is used to manage advertising on a website. As a subscriber, you are shown 80% less display advertising when reading articles. The ads you do see are predominantly from local businesses promoting local services. This is important because local businesses need as much support as possible during challenging times. By promoting their ads, the website is helping to support the local community.
The Role of Advertising in Supporting Local Businesses
Advertising plays a crucial role in supporting local businesses. By promoting their services, local businesses can reach their target audience and increase their customer base. The website’s decision to show fewer ads to subscribers and prioritize local businesses is a great way to support the local community. This approach also helps to create a more personalized experience for subscribers, who are less likely to be bombarded with irrelevant ads.
Tracking Events and Setting Cookies
The code provided is used to track events and set cookies on the website. This is done using various scripts and libraries, such as Google Tag Manager and Prebid. The code sets cookies to track user consent and preferences, and it also uses events to track user interactions with the website. For example, the code tracks when a user clicks on an ad or interacts with a social media widget. This data is used to improve the user experience and provide more targeted advertising.
The Use of Prebid and Other Scripts
The website uses Prebid, a popular open-source header bidding solution, to manage its advertising inventory. Prebid allows the website to work with multiple ad exchanges and demand-side platforms, increasing competition for ad inventory and potentially increasing revenue. The website also uses other scripts, such as Outbrain, to provide additional advertising functionality. Outbrain is a content discovery platform that helps users find relevant content on the website.
Launch of Exco Slideshow Player
The code also includes a function to launch the Exco Slideshow Player, which is used to display advertising on article pages. The player is only launched if the user is not a subscriber and the page has the correct information to show it. The player is used to display a slideshow of ads, and it is integrated with the website’s advertising system to provide a seamless user experience.
Loading Social Media Scripts
The code also includes a function to load social media scripts, such as Twitter and Facebook. These scripts are used to provide social media functionality on the website, such as sharing buttons and widgets. The scripts are loaded asynchronously to improve page load times and provide a better user experience.
Conclusion
In conclusion, the provided code is used to manage advertising on a website, including tracking events and setting cookies. The website prioritizes local businesses and shows fewer ads to subscribers, creating a more personalized experience. The use of Prebid, Outbrain, and other scripts helps to provide a seamless and targeted advertising experience. By supporting local businesses and providing a good user experience, the website is able to build a loyal community of subscribers and readers.