Key Takeaways:
- YuLife, an AI-forward insurtech, has appointed Tal Gilbert as its new CEO to lead the company’s next phase of growth.
- Gilbert brings over 20 years of global leadership experience in insurance, employee benefits, and digital health.
- YuLife is strengthening its data-led approach with the introduction of Yunity, an intelligence layer that turns everyday engagement into insight.
- The company aims to deliver proactive, personalized, and measurable improvements at scale for individuals, organizations, and insurers.
- YuLife’s mission is to redefine employee benefits and inspire people to live healthier lives by bringing health and insurance together in a single experience.
Introduction to YuLife’s New CEO
YuLife, a leading AI-forward insurtech for employee benefits, has announced the appointment of Tal Gilbert as its new Chief Executive Officer. Gilbert will lead the company’s next phase of growth, focusing on deepening YuLife’s AI capabilities and strengthening its offerings for employers, advisers, and insurers globally. With over 20 years of global leadership experience in insurance, employee benefits, and digital health, Gilbert is well-equipped to drive YuLife’s mission to redefine employee benefits and inspire people to live healthier lives.
Background and Experience of Tal Gilbert
Gilbert succeeds Sammy Rubin, YuLife’s Founder and outgoing CEO, who will assume the role of Executive Chair. Rubin will focus on long-term strategy, global partnerships, and advancing YuLife’s vision of embedding health at the centre of financial protection. Gilbert’s background spans product innovation, global partnerships, and the use of behavioural data and applied AI to improve health and financial outcomes at scale. He previously served as CEO of Vitality US, Acting CEO of AIA Vitality in Hong Kong, and General Manager of Vitality Health International, where he helped scale engagement-led, data-driven insurance models across the UK, US, and Asia.
YuLife’s Evolution and Growth
Gilbert’s appointment marks an important step in YuLife’s evolution as the company introduces Yunity, the intelligence layer underpinning the YuLife experience. Yunity turns everyday engagement into insight, enabling earlier intervention and more effective support for individuals, employers, advisers, and insurers. YuLife is uniquely positioned to deliver proactive, personalized, and measurable improvements at scale, and Gilbert is excited to help grow a business that creates real value for individuals, organizations, and insurers alike. The company’s mission is to bring health and insurance together in a single experience that inspires people to live healthier lives.
Statement from Tal Gilbert and Sammy Rubin
Tal Gilbert, CEO of YuLife, said, "YuLife has built one of the most mission-driven and innovative companies in insurance and wellbeing. As AI reshapes knowledge work, employers will need to think creatively about how they support their people, creating opportunities for those who can understand health and financial needs earlier and respond more intelligently." Sammy Rubin, Founder and Executive Chair, YuLife, said, "Tal is a world-class leader with deep experience at the intersection of insurance, behaviour change, and global scale. As YuLife builds on its intelligence-led approach to supporting individuals, businesses, and insurers earlier and more effectively, Tal is the right CEO to lead this next chapter."
About YuLife
YuLife is an AI-forward insurtech redefining employee benefits for the way people live and work today. The company brings health and insurance together in a single experience that inspires people to live healthier lives. By turning small daily actions into lasting habits, rewarding progress, and offering personalized support when it matters most, YuLife helps people understand and use their benefits as part of everyday life, not just when they need to make a claim. That ongoing engagement generates insight at scale, supporting healthier, more resilient workforces and helping maximize the value of benefits spend. Partnering with leading insurers, including Bupa, MetLife, and Old Mutual, YuLife operates globally and supports millions of people worldwide.
Conclusion
In conclusion, YuLife’s appointment of Tal Gilbert as CEO marks an exciting new chapter in the company’s growth and evolution. With Gilbert’s leadership and expertise, YuLife is well-positioned to deliver proactive, personalized, and measurable improvements at scale for individuals, organizations, and insurers. As the company continues to strengthen its data-led approach with the introduction of Yunity, it is clear that YuLife is committed to redefining employee benefits and inspiring people to live healthier lives. With its mission-driven approach and innovative use of AI, YuLife is set to make a significant impact in the insurance and wellbeing industry.
