The World’s Most Influential Icons

Key Takeaways

• Celebrities are increasingly lending their names and images to beverage brands, leveraging their massive platforms and followings to promote products and create instant credibility.
• The trend of celebrity-backed beverage brands was popularized by George Clooney’s success with Casamigos tequila, which was sold to Constellation Brands for $1 billion.
• Celebrities such as Ben Stiller, Beyoncé, Michael Jordan, James May, and Jamie Foxx have launched their own beverage brands, including soda, whiskey, tequila, and gin.
• These brands often reflect the celebrity’s personal style and preferences, and are marketed as premium or luxury products.
• The partnership between celebrities and beverage brands can be highly successful, with the celebrity’s image and influence helping to drive sales and brand awareness.

Introduction to Celebrity Beverage Brands
Celebrities sell more than just a product – they sell an image. In the beverage industry, this image can be particularly powerful, as drinks are often tied to social occasions, lifestyle, and personal preferences. With their massive platforms and huge followings, celebrities can provide their brands with free advertising and instant credibility, giving them a significant advantage in a crowded market. The success of George Clooney’s Casamigos tequila, which was sold to Constellation Brands for $1 billion, has heralded in an age of celebrity-backed beverage brands. Today, many more celebrities are lending their names and images to brands across the beverage industry, from tequila to soda and from whiskey to gin.

Ben Stiller’s Stiller’s Soda
Ben Stiller is one of the latest celebrities to enter the beverage category, with the launch of Stiller’s Soda in 2025. The brand is described as a "love letter to soda’s golden age – with none of the weird stuff," and features a range of flavors including Root Beer, Lemon Lime, and the Shirley Temple. Each can of Stiller’s Soda contains real, low-sugar, and natural ingredients, as well as essential nutrients and vitamins such as B12, C, and D. The brand is positioned as a premium soda option, with a focus on quality and taste. Stiller’s Soda made its debut in the actor’s hometown of New York City, and is expected to roll out to other markets in the coming months.

Beyoncé’s SirDavis Whisky
Beyoncé Knowles-Carter has partnered with Moet Hennessy and master distiller Dr. Bill Lumsden to create her own whiskey brand, SirDavis. The brand is a personal passion project for Beyoncé, who has been a fan of whiskey for years. The whiskey is finished, blended, and bottled in her home state of Texas, and features a unique bottle design that reflects her Southern heritage. The brand is positioned as a luxury whiskey option, with a focus on quality and craftsmanship. SirDavis launched on Beyoncé’s birthday in 2024, and has been met with significant interest and buzz in the beverage industry.

Michael Jordan’s Cincoro Tequila
Michael Jordan launched his luxury tequila brand, Cincoro, in 2019, alongside four other NBA team owners. The brand is made with 100% Blue Weber agave from private farms in the highland and lowland regions of Jalisco, Mexico, and is hand-selected and slow-cooked in a small batch process to create a unique taste profile. Cincoro has partnered with music icon Travis Scott on a limited edition collaboration, and has been met with significant interest and buzz in the beverage industry. The brand is positioned as a premium tequila option, with a focus on quality and craftsmanship.

James May’s James Gin
James May, the British TV star, has partnered with master distiller Hugh Anderson to create James Gin, a brand that reflects his personal passion for gin and his desire to explore new flavors and ideas. The brand has launched a range of unique flavors, including a sweet and spicy parsnip gin, and is positioned as a premium gin option with a focus on quality and craftsmanship. James Gin is a small batch gin, made with a combination of traditional and modern techniques, and is designed to be sipped and savored.

Jamie Foxx’s Brown Sugar Bourbon
Jamie Foxx is the owner of Brown Sugar Bourbon, an ultra-smooth, flavored whiskey with distinct notes of brown sugar and cinnamon. The brand is positioned as a premium whiskey option, with a focus on quality and taste. Foxx is the creative lead behind the brand, and has designed the brand to sit at the intersection of fashion and sports, with a modern tribute to nostalgic tech and delicious flavors. The brand is expected to appeal to a wide range of consumers, from whiskey enthusiasts to those looking for a unique and flavorful drink. With its smooth and approachable taste, Brown Sugar Bourbon is perfect for sipping, shooting, or using as an ingredient in cocktails.