Key Takeaways
- Tokyo Broadcasting System (TBS) is acquiring a $150 million stake in Legendary Entertainment as part of a non-exclusive strategic partnership.
- The partnership aims to adapt Japanese IP for global audiences, leveraging Legendary’s experience in adapting IP.
- TBS operates THE SEVEN, a studio behind popular Netflix series such as Alice in Borderland and Yu Yu Hakusho.
- The partnership will focus on expanding the global reach of TBS’s IP, while respecting and honoring the talented creators.
- Legendary Entertainment has a proven track record of building and expanding IPs into worldwide franchises.
Introduction to the Partnership
The Japanese broadcasting and media giant Tokyo Broadcasting System (TBS) is acquiring a $150 million stake in Legendary Entertainment as part of a non-exclusive strategic partnership between the companies. This partnership is aimed at adapting Japanese IP for global audiences, and Legendary is betting that it can leverage its experience in adapting IP to help TBS IP and content find a global audience. With its extensive experience in adapting iconic franchises such as the Dune franchise, the Minecraft movie, Street Fighter, and Godzilla, Legendary is well-positioned to help TBS achieve its goals.
TBS’s Position in the Japanese Market
TBS has played a central role in the Japanese creative ecosystem for decades, working with multiple publishers, animators, writers, and artists. Its position within the local market presents exciting opportunities for collaboration, and Legendary is looking forward to working with TBS to broaden its relationships in Japan and to help expand the global reach of its rich IP to the rest of the world. TBS operates THE SEVEN, a studio that is behind the popular Netflix series Alice in Borderland and Yu Yu Hakusho, demonstrating its ability to produce high-quality content that resonates with global audiences.
Legendary’s Experience in Adapting IP
Legendary Entertainment has a proven track record of building and expanding IPs into worldwide franchises. Its experience in adapting IP will be invaluable in helping TBS IP and content find a global audience. The company’s CEO, Josh Grode, expressed his enthusiasm for the partnership, stating that TBS’s position within the local market presents exciting opportunities for collaboration. He also emphasized the importance of respecting and honoring the talented creators behind TBS’s IP, ensuring that the partnership will be a success for all parties involved.
TBS’s Global Strategy
TBS is thrilled to partner with Legendary, a world-class studio with a remarkable track record of history-making global hits. The company’s board director and chief growth officer, Yayoi Nakatani, added that Legendary’s exceptional creativity and proven ability to build and expand IPs into worldwide franchises will be an indispensable driving force to TBS’s global strategy. With a focus on TBS’s global strategy studios, THE SEVEN and THE SEVEN US, which recently received a $180 million capital increase, TBS will accelerate content investment and its creators will continue to deliver world-class content to global audiences.
The Investment and Partnership Details
TBS’s $150 million investment will give it a small minority stake in Legendary Entertainment, with Legendary still controlled equally by management and Apollo. The non-exclusive strategic partnership will allow both companies to collaborate on adapting Japanese IP for global audiences, while also pursuing other opportunities separately. The partnership is a significant milestone for both companies, and it is expected to have a positive impact on the global entertainment industry. With the combined expertise and resources of TBS and Legendary, the partnership is poised to produce high-quality content that will resonate with audiences around the world.
Conclusion
In conclusion, the partnership between TBS and Legendary Entertainment is a significant development in the global entertainment industry. With TBS’s extensive experience in the Japanese market and Legendary’s proven track record of adapting IP, the partnership is well-positioned to succeed. The investment and partnership details demonstrate the commitment of both companies to working together to achieve their goals, and the focus on respecting and honoring the talented creators behind TBS’s IP ensures that the partnership will be a success for all parties involved. As the global entertainment industry continues to evolve, the partnership between TBS and Legendary Entertainment is an exciting development that will be worth watching in the months and years to come.
