Key Takeaways
- SERHANT. has appointed Greg Chan as its new Chief Technology Officer
- Chan will oversee the company’s technology operations and product development, including work related to artificial intelligence (AI) and internal platforms used by agents
- The company’s technology efforts center on S.MPLE, an internal operating system used by agents that combines customer relationship management, marketing tools, transaction management, and performance tracking
- Chan brings 25 years of experience in technology and financial services, having worked at Microsoft, Amazon, and Akoya
- SERHANT. aims to build the most advanced AI-powered platform in real estate, with a focus on increasing agent productivity and changing the way the real estate industry operates
Introduction to Greg Chan’s Appointment
SERHANT. announced on Monday that technology and fintech veteran Greg Chan will be the firm’s chief technology officer. This appointment is a significant move for the company, as Chan will oversee the company’s technology operations and product development, including work related to artificial intelligence (AI) and internal platforms used by agents. With his extensive experience in technology and financial services, Chan is well-equipped to lead SERHANT.’s technology efforts and drive the company’s mission to build the most advanced AI-powered platform in real estate.
SERHANT.’s Technology Efforts
The company’s technology efforts center on S.MPLE, an internal operating system used by agents that combines customer relationship management, marketing tools, transaction management, and performance tracking in a single platform. S.MPLE is a critical component of SERHANT.’s business, as it enables agents to work more efficiently and effectively. With Chan at the helm, the company is poised to take its technology efforts to the next level, scaling its infrastructure, productizing its technology, and expanding the enterprise value of everything it has built. As Ryan Serhant, founder and CEO of SERHANT., noted, "Greg Chan joins us at a time when SERHANT. Technologies is accelerating our mission to build the most advanced AI-powered platform in real estate."
Greg Chan’s Background and Experience
Chan brings 25 years of experience in technology and financial services to his new role at SERHANT.. He began his career at Microsoft, where he worked on Microsoft Office products, and later spent more than a decade at Amazon in senior technology roles. Most recently, he was chief technology officer at Akoya, a financial data access firm, where he worked on expanding its data network and launching a software-as-a-service platform for financial institutions. Chan’s experience and expertise will be invaluable to SERHANT. as it seeks to build a cutting-edge AI-powered platform. As Chan himself noted, "I’m incredibly energized by SERHANT.’s vision and the scale of opportunity ahead. By thoughtfully combining AI-driven technology with high-impact services across the SERHANT. ecosystem, we can dramatically increase agent productivity and fundamentally change how the real estate industry operates."
SERHANT.’s Vision and Culture
SERHANT. was founded in 2020 and supports more than 1,500 agents across 14 markets. The company’s vision is to build a technology-enabled sales platform that transforms the way the real estate industry operates. With Chan on board, SERHANT. is well-positioned to achieve this vision, driven by a culture of bold thinking, deep collaboration, and a genuine focus on clients. As Chan noted, "What excites me most is the culture: bold thinking, deep collaboration and a genuine focus on clients." This culture will be critical in driving innovation and growth at SERHANT., as the company seeks to stay ahead of the curve in the rapidly evolving real estate industry.
Conclusion and Future Outlook
In conclusion, the appointment of Greg Chan as SERHANT.’s Chief Technology Officer is a significant move for the company, as it seeks to build the most advanced AI-powered platform in real estate. With Chan’s experience and expertise, SERHANT. is well-positioned to drive innovation and growth, increasing agent productivity and changing the way the real estate industry operates. As the company continues to evolve and expand its technology efforts, it will be exciting to see the impact that Chan has on the business and the industry as a whole. With its strong vision and culture, SERHANT. is poised for success, and Chan’s appointment is a key step in achieving its goals.
