Key Takeaways:
- Samsung showcased its latest visual display innovations at The First Look 2026, featuring the world’s first 130-inch Micro RGB TV and the Vision AI Companion.
- The Micro RGB 130” TV delivers exceptional picture quality, 100% of the BT.2020 wide color gamut, and Glare Free technology for uniform image rendering.
- The Vision AI Companion understands casual, conversational prompts and delivers intelligent responses, providing convenience and comfort in everyday life.
- Samsung’s Art TV lineup, including The Frame and The Frame Pro, offers immersive art experiences, with over 5,000 works from museums and galleries worldwide.
- The company’s 6K gaming technology, including the Odyssey 3D monitor, provides an immersive gaming experience with glasses-free 3D capabilities.
- Samsung’s personalized entertainment solutions, such as Tizen and Samsung TV Plus, offer curated content recommendations and a wide range of entertainment programming.
Introduction to Samsung’s Entertainment Companion Zone
The Entertainment Companion zone at The First Look 2026 marked a new chapter in Samsung’s visual display evolution, building on two decades as the world’s No. 1 TV brand. The space was divided into art, gaming, and entertainment sections, anchored by the world’s first 130-inch Micro RGB TV and the Vision AI Companion. Samsung Newsroom stepped inside to explore how hardware innovation and AI-driven visual intelligence come together to create new immersive experiences. With a focus on innovation and customer satisfaction, Samsung has been the world’s No. 1 TV brand for the past 20 years, and this latest showcase demonstrated the company’s commitment to pushing the boundaries of visual display technology.
Micro RGB 130" TV: A New Level of Visual Excellence
The Micro RGB 130” TV made its debut at First Look, impressing visitors with its scale and precision of color reproduction across varied content. The TV delivers 100% of the BT.2020 wide color gamut, certified by Verband der Elektrotechnik (VDE), to enable more accurate, life-like colors. The Micro RGB 130” TV uses RGB color LEDs smaller than 100 micrometers as its backlight, delivering exceptional picture quality and color. The TV’s Timeless Frame design reflects a modern evolution of Samsung’s TV legacy, preserving the Timeless Gallery concept first introduced at CES 2013. The lower edge of the frame meets the floor, creating the effect of a window that blends seamlessly into its surroundings. The Micro RGB TVs will be available in various sizes, including 100-, 85-, 75-, 65-, and 55-inch models.
Vision AI Companion: Revolutionizing Everyday Interactions
The Vision AI Companion area showcased the range of interactions available through the TV, including understanding casual, conversational prompts and delivering intelligent responses. The Vision AI Companion can provide detailed information about a film, recommend music based on mood, and even place food orders. This technology has the potential to revolutionize the way we interact with our TVs, making them an integral part of our daily lives. With the Vision AI Companion, Samsung aims to deliver both convenience and comfort, making it easier for users to access the information and entertainment they need. The Vision AI Companion is a significant step forward in AI-driven visual intelligence, and its implications for the future of TV technology are exciting and far-reaching.
Art TVs: Bringing Art Gallery Experiences into the Home
The Frame and The Frame Pro were showcased as part of Samsung’s expanded Art TV lineup, offering immersive art experiences with vivid clarity. The Frame 98” and The Frame Pro 85” displayed a wide range of art pieces, evoking the feel of a gallery space. The built-in Wireless One Connect design simplifies installation, while the packaging box doubles as a wall-mounting guide. Art TVs can display over 5,000 works currently exhibited in museums and other venues around the world, and Samsung plans to expand the service through collaborations with global partners. This innovative approach to art display has the potential to make art more accessible to people all over the world, and to provide a new way for artists to showcase their work.
6K Gaming: A New Level of Immersion
The glasses-free Odyssey 3D 32″ (G90XH6K) gaming monitor invited visitors to experience their favorite games in new ways, with around 60 games available in 3D. The Odyssey 3D monitor provides an immersive gaming experience with glasses-free 3D capabilities, and its impact on the gaming industry is likely to be significant. With the rise of 6K gaming technology, gamers can expect a more realistic and engaging experience, with faster frame rates and higher resolutions. The Odyssey 3D monitor is a significant step forward in gaming technology, and its potential for innovation and creativity is vast.
Personalized Entertainment: Tailored to Individual Lifestyles
The new Tizen operating system enables personalized recommendations through expanded content discovery, allowing viewers to access curated programming based on viewing trends and seasonal themes. Samsung TV Plus brings a wide range of entertainment programming across more than 3,500 channels and 66,000 video-on-demand titles. The company also introduced Stingray Karaoke on Samsung TV, which transforms the TV into a karaoke system with microphone connectivity, tambourine effects, and applause sounds. Fender Play TV, available exclusively on Samsung TV, offers guitar tutorials led by top instructors and virtual band sessions through Jam mode. These personalized entertainment solutions demonstrate Samsung’s commitment to providing users with a tailored viewing experience, and its focus on innovation and customer satisfaction.
Big Screen, Glare-Free Immersion
The large-display setup demonstrated Samsung’s Glare Free technology, delivering immersive paired with Micro RGB picture quality and spatial audio. The experience reflected Samsung’s vision of the TV as an Entertainment Companion, providing an immersive experience that combines stunning visuals with exceptional sound quality. The Glare Free technology is a significant innovation in TV technology, and its impact on the viewing experience is likely to be significant. With the ability to minimize glare and reflections, viewers can enjoy a more immersive experience, with a clearer and more realistic picture.
Portable Screens: Made for Life on the Move
The Freestyle+ projector was showcased as a portable and compact device that lets users enjoy their favorite content wherever they go. The projector features a minimalist design that blends into any space, and AI OptiScreen automatically adjusts the image for different surfaces, ensuring optimal viewing from virtually anywhere. The Freestyle+ is a significant innovation in portable screen technology, and its potential for creativity and innovation is vast. With the ability to project high-quality images onto any surface, users can enjoy a more flexible and convenient viewing experience, whether at home or on the go.
Audio Innovation: Sound for Every Space
Samsung unveiled a range of audio devices, including the Music Studio series, Q Series All-in-One Soundbar, and Sound Tower. The Music Studio series blends refined design with immersive audio, enhancing interior spaces wherever they are placed. The Q Series All-in-One Soundbar features 13 built-in speakers and Sound Elevation technology, which raises dialogue toward the center of the screen. The Sound Tower is equipped with a built-in telescopic handle and wheels, making it easy to move and position as needed. These audio innovations demonstrate Samsung’s commitment to providing high-quality sound solutions that cater to different lifestyles and environments.
Next-Generation Technology: Innovation Beyond the Screen
The Micro LED 140″ display delivered lifelike visuals with exceptional clarity, using microscopic chips that independently render color. The AI Beauty Mirror, powered by on-device AI, signaled Samsung’s technology expansion into the beauty space, providing personalized suggestions through detailed skin analysis. The Transparent Micro LED functioned as a music visualizer, resembling an LP floating in midair, while a built-in premium sound system ensured audio quality remained uncompromised. Spatial Signage, a new display form factor, combines detailed 2D content with immersive 3D effects, creating a pronounced sense of depth. These next-generation technologies demonstrate Samsung’s commitment to innovation and its vision for the future of visual display and audio technology.
Conclusion
The Entertainment Companion zone at The First Look 2026 demonstrated Samsung’s commitment to innovation and customer satisfaction, showcasing a range of visual display and audio technologies that cater to different lifestyles and environments. From the Micro RGB 130” TV to the Vision AI Companion, and from 6K gaming to personalized entertainment solutions, Samsung’s latest innovations have the potential to revolutionize the way we experience entertainment and interact with our TVs. With a focus on convenience, comfort, and immersion, Samsung aims to bring greater enjoyment and comfort to everyday life, and its latest technologies are an exciting step towards achieving this goal.
