Key Takeaways
- Bart Story, a veteran entertainment research executive, passed away at 63 due to complications related to metastatic urothelial carcinoma.
- He worked as the senior director of market research at MarketCast for over two decades, guiding studios, networks, and streamers in audience engagement and creative testing.
- Story previously served as the director of research at SAG-AFTRA and worked at the Video Software Dealers Association.
- He earned his master’s degree from USC’s Annenberg School and his bachelor’s degree from Cal Poly Pomona.
- Story is survived by his husband, Patrick Jager, and their son, Brandt.
Introduction to Bart Story’s Life and Career
Bart Story, a renowned entertainment research executive, passed away on Tuesday in Los Angeles at the age of 63. According to a family representative, the cause of death was complications related to metastatic urothelial carcinoma. Story had a distinguished career spanning over two decades, during which he worked with various notable companies in the entertainment industry. His most recent role was as the senior director of market research at MarketCast, a leading entertainment advising firm. In this position, Story played a crucial role in guiding the marketing strategies of studios, networks, and streamers, helping them connect with their audiences and achieve success.
Bart Story’s Time at MarketCast
During his tenure at MarketCast, Story worked tirelessly to help hundreds of movies achieve success. He was instrumental in guiding the marketing arms of various studios, networks, and streamers, providing valuable insights and expertise in audience engagement, creative testing, and positioning strategies. Jeremy Radisich, President of Entertainment at MarketCast, praised Story’s work, describing it as "characterized by a thoughtful and gentle approach." Radisich also highlighted Story’s ability to connect with clients, focus group respondents, and teammates, making him an excellent collaborator and partner. Story’s impact on the entertainment industry was significant, and his work at MarketCast is a testament to his dedication and expertise.
Bart Story’s Early Career and Education
Before joining MarketCast, Story worked as the director of research at SAG-AFTRA, where he played a key role in shaping the organization’s research initiatives. He also worked at the Video Software Dealers Association, where he was instrumental in bringing the video distribution market into the modern age. Story’s interest in the entertainment industry began at a young age, when he worked in movie theaters. This experience sparked his curiosity and passion for the industry, leading him to pursue a career in entertainment research. Story earned his master’s degree from USC’s Annenberg School and his bachelor’s degree from Cal Poly Pomona, providing him with a solid foundation for his future career.
Personal Life and Legacy
Bart Story resided in Denver, Colorado, and is survived by his husband, Patrick Jager, and their son, Brandt. A private celebration will be held in the near future to honor his life and legacy. Story’s passing has left a void in the entertainment industry, and he will be deeply missed by his colleagues, friends, and family. His contributions to the industry will not be forgotten, and his work will continue to inspire and influence future generations of entertainment research executives. As the entertainment industry continues to evolve, Story’s legacy will serve as a reminder of the importance of thoughtful and gentle approach to audience engagement and creative testing.
Conclusion and Final Thoughts
In conclusion, Bart Story’s passing is a significant loss for the entertainment industry. His dedication, expertise, and passion for entertainment research have left a lasting impact on the industry. As we reflect on his life and career, we are reminded of the importance of meaningful connections, thoughtful approach, and gentle collaboration. Story’s legacy will continue to inspire and influence future generations of entertainment research executives, and his work will remain a testament to his commitment to the industry. As we bid farewell to this remarkable individual, we honor his memory and celebrate his contributions to the entertainment industry.
