Key Takeaways:
- Dolby is showcasing its latest innovations at the 2026 Consumer Electronics Show (CES) to redefine the entertainment experience.
- Dolby and Peacock have partnered to bring Dolby’s advanced picture and sound innovations to streaming experiences.
- Dolby is expanding its presence in home entertainment with new products and partnerships, including the LG Sound Suite and Dolby Vision 2.
- Dolby Atmos is accelerating its adoption across 35+ global auto brands, with over 150 car models featuring the immersive audio experience.
- Dolby is leveraging CES to showcase the future of in-car entertainment, including seamless integration with Apple CarPlay and aftermarket in-dash receivers.
Introduction to Dolby’s Innovations
Dolby Laboratories, a leader in immersive entertainment experiences, is set to revolutionize the way people watch, listen, and enjoy their favorite entertainment at the 2026 Consumer Electronics Show (CES). The company is showcasing its latest innovations, which promise to make picture quality more vibrant and dynamic, in-car entertainment more immersive, and streaming experiences more engaging. According to John Couling, Senior Vice President of Entertainment at Dolby Laboratories, "At Dolby, we’re building technologies and partnerships that make premium experiences accessible to all, expanding how and where audiences can enjoy their favorite content."
Dolby and Peacock Partnership
Dolby and NBCUniversal have announced a groundbreaking partnership, with Peacock becoming the first streamer to adopt Dolby’s full suite of advanced picture and sound innovations. This integration will extend Dolby’s unmatched combination of sight and sound innovation across Peacock’s wide-ranging portfolio of content, including blockbuster movies, acclaimed originals, and live sports and events. Peacock will begin by extending the availability of Dolby Vision and Dolby Atmos across live sports, including Sunday Night Football, NBA, and MLB, over the coming year.
Expanding Home Entertainment
Dolby is also expanding its presence in home entertainment with new products and partnerships. The company has unveiled the LG Sound Suite, a modular home audio system powered by Dolby Atmos FlexConnect, which includes the world’s first soundbar to feature the technology. Additionally, Dolby has announced a growing lineup of TV manufacturers that will support Dolby Vision 2, including Hisense, TCL, and TP Vision. Dolby Vision 2 is designed to meet the evolving expectations of today’s viewers and unlock the full potential of modern televisions, with features like Authentic Motion and Content Intelligence.
Dolby Atmos in the Automotive Industry
Dolby Atmos is accelerating its adoption across the automotive industry, with over 35 global auto brands now embracing the immersive audio experience. More than 150 car models feature Dolby Atmos, and several manufacturers support the technology across their full lineups. Dolby is also working with smartphone manufacturers to enable seamless in-car entertainment experiences, including Spatial Audio with Dolby Atmos in Apple CarPlay. The company is showcasing its latest innovations in the automotive industry at CES, including the world’s first aftermarket in-dash receiver to feature Dolby Atmos, Pioneer’s SPHERA.
The Future of In-Car Entertainment
Dolby is leveraging CES to showcase the future of in-car entertainment, including enabling gaming developers to bring immersive, multi-channel games to Dolby Atmos-enabled vehicles. The company is also collaborating with Qualcomm to integrate Dolby’s latest automotive products into Qualcomm’s Gen 5 Snapdragon Automotive platform. This integration will serve as a blueprint for how OEMs can integrate Dolby into their next-generation infotainment experiences, including innovations like Dolby Vision, Dolby Atmos, and Dolby AC-4.
Conclusion and Future Outlook
CES 2026 marks the beginning of a defining year for Dolby, as the company continues to shape the future of entertainment. With its latest innovations and partnerships, Dolby is poised to deliver experiences that are more immersive, intuitive, and connected. As the entertainment landscape continues to evolve, Dolby remains focused on advancing technologies in step with how audiences engage with content. For the latest Dolby news and what’s ahead, visit News.Dolby.com.
