Key Takeaways
- Amazfit is showcasing its connected ecosystem at CES 2026, which supports the full spectrum of an active lifestyle.
- The brand is introducing new concepts, including the V1TAL Food Camera and Amazfit Helio Glasses, which demonstrate its commitment to innovation and athletic spirit.
- Amazfit is also launching the Active Max, a new smartwatch with a bold 1.5" display, powerful 24-day battery life, and advanced training tools.
- The brand is partnering with elite athletes, including Derrick Henry, Gabby Thomas, Hunter McIntyre, and Grant Fisher, to showcase its products and ecosystem.
- Amazfit’s parent company, Zepp Health, is also expanding its broader health ecosystem through Zepp Clarity, a lineup of over-the-counter hearing aids.
Introduction to Amazfit at CES 2026
Amazfit, a leading global smart wearable brand, is returning to CES 2026 with a bold vision for the future of sports technology. The brand is known for its accessible and performance-driven wearables, but it is now entering a new era defined by thoughtful design, innovation, and an unmistakable athletic spirit. At CES 2026, Amazfit will spotlight how its connected ecosystem supports the full spectrum of an active lifestyle, powered by real-world use cases and trusted by elite athletes.
The V1TAL Food Camera Concept
One of the new concepts that Amazfit is introducing at CES 2026 is the V1TAL Food Camera. This early-stage concept explores how nutrition can become a measurable input within a connected performance ecosystem. The V1TAL Food Camera is designed to analyze real-world eating behavior, capturing not only what you consume, but how, when, and in what context you fuel. The concept shows how nutrition data can integrate alongside training load, recovery, and health metrics already tracked by Amazfit wearables, with all insights flowing directly into the Zepp App.
The Amazfit Helio Glasses Concept
Another concept that Amazfit is introducing at CES 2026 is the Helio Glasses. This early-stage concept explores how performance data can move beyond the wrist to support a safer, more immersive training experience. The lightweight glasses combine essential eye protection with a minimalist heads-up display, allowing critical data to run alongside you without the need to look down. When paired with an Amazfit smartwatch, Helio Glasses present real-time metrics such as pace, heart rate, and navigation directly within the runner’s forward field of vision during activities like running or cycling.
The Active Max Smartwatch
In addition to the new concepts, Amazfit is also launching the Active Max, a new smartwatch that blends a bold 1.5" display, powerful 24-day battery life, and advanced training tools. The Active Max features enhancements across three dimensions: a bigger display, bigger storage, and bigger battery life. Pairing lightweight durability with 5 ATM water resistance and 170+ sport modes, Active Max offers versatility for strength sessions, running, and outdoor activities. The Active Max is available now for $169 on amazfit.com and Amazon.
Amazfit’s Ecosystem and Partnerships
Amazfit’s philosophy reflects a commitment to technology that fits seamlessly into everyday routines. The brand is partnering with elite athletes, including Derrick Henry, Gabby Thomas, Hunter McIntyre, and Grant Fisher, to showcase its products and ecosystem. Amazfit’s parent company, Zepp Health, is also expanding its broader health ecosystem through Zepp Clarity, a lineup of over-the-counter hearing aids designed for individuals with mild-to-moderate hearing loss.
Conclusion and Future Plans
Amazfit’s full range of athlete-led innovations will be on display at CES 2026 at their Booth #52344 at the Venetian Expo, Level 2. Attendees can experience an immersive walk-through demonstrating the next era of Amazfit as a global sports technology brand. For more information, please visit www.amazfit.com and follow us on Facebook, Instagram, Twitter, and YouTube. Media and influencers are welcome to sign up to Amazfit Affiliate programs on Amazon and Commission Junction via the link. With its new concepts, products, and partnerships, Amazfit is poised to continue its growth and expansion in the smart wearable market.
