Key Takeaways:

• First Tee – Canada has partnered with adidas to support youth programming through the adidas Birdies for Game Changers initiative.
• The initiative will provide $300 in support to First Tee – Canada for every birdie or better made by Nick Taylor on the PGA TOUR this season.
• The partnership aims to introduce more children to golf in a welcoming, inclusive, and empowering way.
• First Tee – Canada’s mission is to impact the lives of young people by providing educational programs that build character and promote healthy choices.
• The initiative will begin with the 2026 PGA TOUR season, starting with the Sony Open in Honolulu, Hawaii.

Introduction to the Partnership
The partnership between First Tee – Canada and adidas is a significant development in the world of golf, with a focus on supporting youth programming through the adidas Birdies for Game Changers initiative. This initiative is designed to provide financial support to First Tee – Canada, with adidas pledging $300 for every birdie or better made by Nick Taylor, a five-time PGA TOUR winner and adidas athlete, during the PGA TOUR season. The partnership is a testament to the commitment of both organizations to promoting golf as a platform for growth and development among young people.

The Adidas Birdies for Game Changers Initiative
The adidas Birdies for Game Changers initiative is a unique program that leverages the performance of Nick Taylor on the PGA TOUR to support the mission of First Tee – Canada. The initiative is designed to provide access to valuable life lessons through golf, with a focus on promoting healthy choices, building character, and empowering young people from all backgrounds. By providing $300 in support for every birdie or better made by Taylor, adidas is demonstrating its commitment to giving back to the community and promoting the values of golf.

First Tee – Canada’s Mission
First Tee – Canada is a non-profit organization that aims to impact the lives of young people by providing educational programs that build character and promote healthy choices. The organization uses golf as a platform for growth, providing young people with access to valuable life lessons and promoting a culture of inclusivity and empowerment. With the support of adidas and the adidas Birdies for Game Changers initiative, First Tee – Canada will be able to introduce more children to golf in a welcoming and inclusive way, promoting a love of the game and a commitment to the values of golf.

Nick Taylor’s Involvement
Nick Taylor, a five-time PGA TOUR winner and adidas athlete, is a champion of the First Tee – Canada program and has been supporting the organization since 2024. Taylor has been a charitable beneficiary of the Nick Taylor Charity Classic, with a portion of the funds raised at the tournament supporting the growth of the grassroots program in Cultus Lake and surrounding communities in British Columbia. Taylor’s involvement with First Tee – Canada is a testament to his commitment to giving back to the community and promoting the values of golf.

The Partnership’s Impact
The partnership between First Tee – Canada and adidas is expected to have a significant impact on the lives of young people in Canada. With the support of adidas and the adidas Birdies for Game Changers initiative, First Tee – Canada will be able to expand its programs and introduce more children to golf. The partnership will also promote a culture of inclusivity and empowerment, providing young people with access to valuable life lessons and promoting a love of the game. As Taylor competes on the PGA TOUR, his performance will directly benefit the young people of Canada, inspiring a new generation of golfers and promoting the values of golf.

The Future of the Partnership
The adidas Birdies for Game Changers initiative will begin with the 2026 PGA TOUR season, starting with the Sony Open in Honolulu, Hawaii. As Taylor competes on the tour, his performance will be tracked, and the funds raised will be used to support the mission of First Tee – Canada. The partnership is a long-term commitment, with adidas and First Tee – Canada working together to promote golf as a platform for growth and development among young people. With the support of adidas and the adidas Birdies for Game Changers initiative, First Tee – Canada is poised to make a significant impact on the lives of young people in Canada, promoting a love of the game and a commitment to the values of golf.