Key Takeaways
- CWENCH Hydration has partnered with USA Lacrosse to become the ‘Official Sports Drink’ and ‘Official Sport Pasta’ for the organization and the U.S. National Teams.
- The partnership aims to provide athletes with high-quality hydration and nutrition products that support peak performance.
- CWENCH Hydration will be used by U.S. National Teams in training and competition, and will also be available at selected USA Lacrosse events.
- The partnership includes CWENCH Hydration as the presenting sponsor of the USA Lacrosse NCAA and High School National Rankings.
- CWENCH Hydration is a next-generation sports drink made with all-natural ingredients, featuring 6+ performing electrolytes, and containing no sugar and less than 10 calories per serving.
Introduction to the Partnership
The partnership between CWENCH Hydration and USA Lacrosse represents a significant development in the world of sports partnerships. According to Will Blake, VP, Corporate Partnerships for USA Lacrosse, this partnership is focused on delivering real value to athletes, coaches, and families, rather than just showcasing logos. This modern and performance-driven collaboration aligns with the evolving commercial model of USA Lacrosse. By integrating CWENCH Hydration across its National Teams, youth events, content platforms, and member ecosystem, USA Lacrosse aims to provide its members with high-quality hydration and nutrition products that support peak performance.
The Benefits of the Partnership
The partnership between CWENCH Hydration and USA Lacrosse is a strategic move that benefits both parties. For CWENCH Hydration, it provides an opportunity to support lacrosse players at every level, from grassroots programs to the U.S. National Teams. The company’s products will be used by U.S. National Teams in training and competition, and will also be available at selected USA Lacrosse events. This exposure will help CWENCH Hydration to grow its brand and reach a wider audience. For USA Lacrosse, the partnership provides its members with access to high-quality hydration and nutrition products that can help them perform at their best.
The Features of CWENCH Hydration
CWENCH Hydration is a next-generation sports drink that is made with all-natural ingredients. It features 6+ performing electrolytes, contains no sugar, and has less than 10 calories per serving. This makes it an ideal choice for athletes who are looking for a healthy and effective way to stay hydrated. CWENCH Hydration was developed by legendary strength coach Andy O’Brien, who collaborated with leading athletes and trainers across various elite sports to create a product that meets the needs of high-performance athletes. The company’s products are designed to provide clean, performing hydration that empowers peak performance in both competitive sports and everyday life.
The Growth of Lacrosse
Lacrosse is one of the fastest-growing sports in North America, and it requires a high level of grit, speed, and relentless effort. According to John Celenza, CEO of Cizzle Brands Corporation, maker of CWENCH Hydration, lacrosse is the kind of sport that CWENCH was made for. The partnership between CWENCH Hydration and USA Lacrosse is a testament to the growing popularity of the sport, and the need for high-quality hydration and nutrition products that can support athletes at every level. As the sport continues to grow, it is likely that we will see more partnerships like this one, which aim to provide athletes with the tools they need to perform at their best.
The Partnership Agreement
As part of the partnership agreement, CWENCH Hydration will be the presenting sponsor of the USA Lacrosse NCAA and High School National Rankings each week during the lacrosse season. This provides CWENCH Hydration with a high level of visibility and exposure, and helps to reinforce its position as a leading brand in the sports hydration market. The partnership agreement also includes a range of other initiatives and activations, which will help to promote CWENCH Hydration and USA Lacrosse to a wider audience. Overall, the partnership between CWENCH Hydration and USA Lacrosse is a win-win for both parties, and is likely to have a positive impact on the sport of lacrosse as a whole.
Conclusion
In conclusion, the partnership between CWENCH Hydration and USA Lacrosse is a significant development in the world of sports partnerships. It provides athletes with access to high-quality hydration and nutrition products, and helps to promote the growth and development of the sport of lacrosse. With its all-natural ingredients, 6+ performing electrolytes, and low calorie count, CWENCH Hydration is an ideal choice for athletes who are looking for a healthy and effective way to stay hydrated. As the sport of lacrosse continues to grow and evolve, it is likely that we will see more partnerships like this one, which aim to provide athletes with the tools they need to perform at their best.
