Key Takeaways
- The year 2025 has seen numerous social media phenomena, including the Louvre heist, The Summer I Turned Pretty memes, Michelle Yeoh’s iconic catchphrase, and Rachel Zegler’s Evita balcony scene.
- These events have captivated audiences and sparked conversations on various social media platforms.
- The year has also seen its fair share of controversies, including the backlash against Sydney Sweeney’s American Eagle ad and the criticism of Katy Perry’s space trip with Blue Origin.
- Social media has played a significant role in shaping public opinion and influencing popular culture.
- The intersection of entertainment, technology, and social media has created new opportunities for creators and celebrities to connect with their audiences.
Introduction to Social Media Phenomena
Social media has become an integral part of our lives, providing us with endless entertainment, humor, and sometimes, embarrassing moments. The year 2025 has been no exception, with numerous social media phenomena that have captured the attention of audiences worldwide. From the Louvre heist to The Summer I Turned Pretty memes, Michelle Yeoh’s iconic catchphrase, and Rachel Zegler’s Evita balcony scene, social media has been abuzz with conversations and trends that have shaped popular culture.
The Louvre Heist and Its Aftermath
The Louvre heist, which took place in October, saw eight pieces of the French Crown Jewels worth over $100 million being stolen. The timing of the robbery coincided with the release of Now You See Me: Now You Don’t, the third installment of the magician heist-thriller movie franchise. While the internet speculated that the real-life Louvre theft was a publicity stunt for the movie, the Now You See Me cast provided comical responses to the speculation. The Louvre story is now set to be told in a fast-turnaround documentary for the Discovery Channel, Louvre Heist: Minute By Minute.
The Summer I Turned Pretty Memes
The Summer I Turned Pretty has been a staple of social media conversations, with fans creating numerous memes that have gone viral. The show’s love triangle between Conrad and Jeremiah has been a particular point of interest, with fans poking fun at Jeremiah’s small engagement ring to Belly, which has been nicknamed the "invisible ring." While the memes have been amusing, some have verged on cyberbullying the actors involved, prompting Amazon’s Prime Video to speak out against bullying and hate speech.
Michelle Yeoh’s Iconic Catchphrase
Michelle Yeoh’s iconic catchphrase, "Madame Morrible, MM, flip it around, Wicked Witch," has taken over social media, with fans creating a song remix of her saying it over and over. The official Wicked Instagram page and Yeoh herself have joined in on the fun, posting the remix with a video that shows the results of searching "Madame Morrible" on Google. The catchphrase has become a viral sensation, with fans praising Yeoh’s dedication to the bit.
Rachel Zegler’s Evita Balcony Scene
Rachel Zegler’s powerful rendition of "Don’t Cry For Me Argentina" in Evita has been a highlight of social media conversations. The West Side Story star’s seven-minute balcony scene went viral, with hundreds of Londoners gathering every night to listen to her performance for free. The scene has been praised by critics and fans alike, with Deadline reporting that Evita could move straight to Broadway as early as 2026.
Timothée Chalamet and Marty Supreme Orange
Timothée Chalamet has been promoting his new A24 film, Marty Supreme, with director Josh Safdie. The Dune star has been closely involved with the marketing, comparing the film’s success to the success of "Barbie pink" for Greta Gerwig’s 2023 blockbuster. Chalamet has also been spotted wearing matching orange outfits with his girlfriend Kylie Jenner, which have gone viral on social media. Exclusive Marty Supreme jackets have also caused an internet frenzy, with celebrities like Hailey Bieber, Tom Brady, and Kid Cudi wearing them.
Caught on Coldplay’s Concert Cam
A Coldplay concert at Gillette Stadium in Foxboro, MA, gave social media one of the year’s biggest scandals. During the "Jumbotron Song," the camera panned to Astronomer CEO Andy Byron and HR executive Kristin Cabot cuddling in the crowd, exposing their alleged affair. The clip was widely circulated on all major social platforms, leading to both Byron’s and Cabot’s resignations from the company. Amid the debacle, Coldplay frontman Chris Martin’s ex-wife, Gwyneth Paltrow, was hired by Astronomer as a temporary spokesperson for a promotional video that poked fun at the situation.
Sydney Sweeney and American Eagle Controversy
Sydney Sweeney’s American Eagle ad has been at the center of controversy, with the internet accusing the brand of veiled racism over the use of "jeans" as a double entendre for "genes." The ad, which has more than 11 million views on YouTube, received backlash, with Sweeney telling GQ that she was surprised by the reaction. President Donald Trump even weighed in on the situation, saying that if Sweeney is a registered Republican, he thinks her ad is fantastic.
Katy Perry and Gayle King’s Space Trip
Katy Perry and Gayle King’s space trip with Blue Origin has been widely criticized on the internet for being expensive and having little scientific value. The all-female crew completed a 10-minute trip to space, which was documented by Perry on her Instagram. The trip has been slammed by critics, with many calling it a publicity stunt. However, the trip has also sparked conversations about the possibilities of space travel and the role of women in STEM fields.