Key Takeaways
- CES 2024 will feature a strong entertainment presence, including a partnership with the Cannes Marché du Film and an expanded presence from Netflix.
- The show will highlight the latest advancements in AI, with major companies showcasing their investments in the technology.
- The collision of tech and Hollywood will be a major theme, with industry leaders discussing the implications of AI on the entertainment industry.
- The show will also feature a number of high-profile keynotes, including a speech by Nvidia founder and CEO Jensen Huang.
- Advertising will be a major focus, with companies like Netflix and Amazon hosting events and showcasing their latest ad technology.
Introduction to CES 2024
The Consumer Electronics Show (CES) has long been a major event in the tech industry, but in recent years, it has also become a key destination for the entertainment community. This year’s show is expected to be particularly significant, with a number of major developments in the world of tech and entertainment. The show’s organizers have upped the entertainment factor, with a new partnership with the Cannes Marché du Film and an expanded presence from Netflix. This partnership will bring a new level of excitement and innovation to the show, with a focus on the latest advancements in filmmaking, production, and distribution.
The Intersection of Tech and Hollywood
The timing of CES coincides with a busy stretch in the entertainment industry, with the Palm Springs and Sundance film festivals, the Golden Globes, and the ramp-up of Oscar season all taking place around the same time. However, this year’s show is expected to be particularly significant, with a number of major developments in the world of tech and entertainment. The acquisition of Warner Bros. Discovery by Netflix, which was proposed in 2025, has highlighted the importance of being fluent in tech talk for those in traditional media roles. In fact, the acquisition has shown that being knowledgeable about tech is no longer just a desirable skill, but a necessary one for survival in the industry. With the rise of AI and other emerging technologies, the lines between tech and Hollywood are becoming increasingly blurred.
AI and Emerging Technologies
One of the major themes of this year’s CES will be the latest advancements in AI. Analyst Dan Ives of Wedbush Securities expects the show to feature a number of exciting developments in AI, including new chip announcements and AI-driven products. Ives believes that the show will mark the beginning of a new era for companies looking to capitalize on the growing demand for AI. In fact, Ives estimates that companies will invest between $3 trillion and $4 trillion in AI over the next three years, which will have a significant impact on the industry. The show will also feature a number of high-profile keynotes, including a speech by Nvidia founder and CEO Jensen Huang, who is expected to discuss the latest developments in AI and their implications for the industry.
Entertainment and Advertising
The entertainment industry is also expected to be a major focus of this year’s CES, with a number of companies showcasing their latest advancements in film and television production, as well as advertising technology. Netflix’s larger profile at CES is a result of its push into advertising over the past three-plus years, and the company will host a "speakeasy" happy hour event for advertisers, tech vendors, media members, and others. Disney will also host a "tech and data showcase" at the show, while Amazon Ads will have a large footprint inside the Aria Resort & Casino. The show will also feature a number of panels and events focused on the collision of entertainment and technology, including a series of panels convened by United Talent Agency under the "Future Decoded" banner.
Regulatory Developments
The show will also feature a number of regulatory developments, including "fireside chats" with FTC Chair Andrew Ferguson and FCC Chair Brendan Carr. These discussions are expected to be closely watched, given the scrutiny of pending mergers like WBD’s with Netflix or Paramount, as well as Nexstar and Tegna, plus the state of play of a long-discussed breakup of Big Tech titans. The regulatory landscape is constantly evolving, and the show will provide a unique opportunity for industry leaders to discuss the latest developments and their implications for the industry. Additionally, the show will feature a number of other high-profile speakers and panelists, including leaders from the film and television industry, as well as experts in AI and emerging technologies.
Conclusion
In conclusion, CES 2024 is expected to be a significant event for the entertainment and tech industries. With a strong focus on AI, emerging technologies, and the collision of tech and Hollywood, the show will provide a unique opportunity for industry leaders to come together and discuss the latest developments and their implications for the industry. Whether you’re a writer, director, actor, or simply a fan of technology and entertainment, CES 2024 is an event not to be missed. The show will provide a glimpse into the future of the industry, and will showcase the latest advancements in AI, film and television production, and advertising technology. With its unique blend of entertainment, technology, and innovation, CES 2024 is an event that is sure to be remembered for years to come.