Key Takeaways
- New vehicle sales in Canada increased by 2% in 2025 to reach 1,897,058 units
- General Motors dominated the market for the third consecutive year with a market share of 15.5% and 299,813 units sold
- The top three automakers in Canada in 2025 were General Motors, Ford, and Toyota
- The best-selling vehicle in Canada in 2025 was the Ford F-Series, with 138,470 units sold
- Pickups, SUVs, and minivans accounted for 87.6% of total new vehicle sales in 2025, a slightly higher percentage than in 2024
Introduction to the Canadian Automotive Market
The Canadian automotive market experienced a significant increase in new vehicle sales in 2025, with a total of 1,897,058 units sold, representing a 2% increase from the previous year. This growth is a notable slowdown from the 8.2% jump seen in 2024, according to data from the Automotive News Data Center. Despite this, the market remains strong, with several manufacturers and models performing well. General Motors, in particular, had a remarkable year, dominating the market for the third consecutive year with a market share of 15.5% and 299,813 units sold.
Top Performing Manufacturers
General Motors’ success can be attributed to the strong performance of its Cadillac and GMC brands, both of which had their best year ever. Ford ranked second among manufacturers, with 293,897 sales in Canada in 2025, while Toyota rounded out the top three automakers with a new all-time high of 249,445 vehicles sold. These manufacturers have been able to maintain their market share and increase sales through a combination of popular models, effective marketing, and strategic investments in the Canadian market. The top three automakers in Canada have a significant presence in the market, and their performance has a major impact on the overall sales numbers.
Best-Selling Models
The top 10 best-selling models in Canada in 2025 were a mix of pickups, SUVs, and passenger cars. The Ford F-Series was the best-selling vehicle overall, with 138,470 units sold, making it the most popular pickup for the 60th consecutive year and the overall best-selling vehicle for the 15th consecutive year. Other notable models included the Toyota RAV4, Honda CR-V, and Subaru Outback, which all saw significant sales increases. The popularity of these models can be attributed to their durability, reliability, and features, which appeal to Canadian consumers. The best-selling models in Canada are often a reflection of the country’s love for practical and versatile vehicles.
Market Trends
One notable trend in the Canadian automotive market is the continued decline of traditional passenger cars. In 2025, pickups, SUVs, and minivans accounted for a whopping 87.6% of total new vehicle sales, a slightly higher percentage than in 2024. This shift towards larger vehicles is likely due to changing consumer preferences, with many Canadians opting for vehicles that offer more space, versatility, and capability. The decline of passenger cars is a trend that is expected to continue in the coming years, as consumers increasingly prioritize practicality and functionality in their vehicle choices.
Segment Performance
The sales data also reveals some interesting trends in terms of segment performance. The Subaru Crosstrek, for example, saw a significant increase in sales, with 32,534 units sold, representing a 14.9% increase from 2024. The Ford Escape, meanwhile, saw a more modest increase of 6.2%, with 32,956 units sold. The Nissan Rogue, Hyundai Tucson, and Stellantis North America’s Jeep Grand Cherokee also performed well, with sales increases ranging from 10.1% to 40.2%. These segment trends suggest that consumers are increasingly looking for vehicles that offer a combination of style, functionality, and affordability.
Conclusion
In conclusion, the Canadian automotive market experienced a modest increase in new vehicle sales in 2025, with General Motors dominating the market for the third consecutive year. The top-selling models were a mix of pickups, SUVs, and passenger cars, with the Ford F-Series emerging as the best-selling vehicle overall. The continued decline of traditional passenger cars and the rise of larger vehicles are notable trends in the market, reflecting changing consumer preferences and priorities. As the market continues to evolve, it will be interesting to see how manufacturers respond to these trends and adapt to changing consumer demands. The Canadian automotive market is expected to remain strong in the coming years, with manufacturers competing for market share and consumers having a wide range of options to choose from.