Key Takeaways:
- Erik Newson has been promoted to senior vice president, music, comedy and events programming for North America at ATG Entertainment (ATGE)
- Newson will oversee all ATGE’s U.S. markets and be responsible for strategic programming of music and comedy at the national level
- He will represent ATGE in the music industry, elevate the brand nationally, and foster relationships with existing and new partners
- ATGE owns, operates, or programs 72 performance venues across the U.K., U.S., and Germany
- The company is an active producer and theater owner on Broadway and in London’s West End
Introduction to Erik Newson’s Promotion
ATG Entertainment (ATGE) has announced the promotion of Erik Newson to the role of senior vice president, music, comedy and events programming for North America. This new position will see Newson taking on a more expansive role, overseeing all of ATGE’s U.S. markets and being responsible for the strategic programming of music and comedy at the national level. Since joining ATGE in 2023, Newson has already made a significant impact, overseeing programming for two New Orleans venues, the Saenger Theatre and the Mahalia Jackson Theater. His focus has been on expanding the organization’s visibility and artist relationships, particularly during the city’s annual Jazz Fest.
Newson’s Background and Experience
Newson brings a wealth of experience to his new role, having managed international tours across multiple genres and maintained long-term partnerships with major agencies such as WME, CAA, and UTA. His expertise in the music industry will be invaluable in his new position, where he will be responsible for representing ATGE in the music industry and elevating the brand nationally. Newson’s ability to foster relationships with existing partners and develop new ones will also be crucial in his new role, as he will be working closely with marketing, ticketing, and operations teams to bring standout artists and top acts to ATGE’s venues across the U.S.
ATGE’s Operations and Reach
ATGE is a major player in the entertainment industry, owning, operating, or programming 72 performance venues across the U.K., U.S., and Germany. The company is an active producer and theater owner on Broadway and in London’s West End, with in-house production companies that produce and co-produce shows in these venues. With Newson at the helm of music, comedy, and events programming for North America, ATGE is well-positioned to continue its growth and success in the region. The company’s extensive network of venues and its reputation for producing high-quality shows make it an attractive partner for artists and promoters looking to reach audiences across the U.S.
Lori Hotz’s Statement
Lori Hotz, North American CEO of ATGE, expressed her delight at Newson’s promotion, stating that he will "represent ATG Entertainment in the music industry, elevate our brand nationally, foster relations with existing partners and develop new ones." Hotz also highlighted Newson’s role in leading the company’s music, comedy, and entertainment team and collaborating with other departments to bring top acts to ATGE’s venues. Her statement reflects the company’s confidence in Newson’s abilities and its expectations for his success in his new role.
Conclusion and Future Outlook
In conclusion, Erik Newson’s promotion to senior vice president, music, comedy and events programming for North America is a significant development for ATG Entertainment. With his extensive experience and expertise in the music industry, Newson is well-equipped to take on the challenges of his new role and drive growth and success for ATGE in the region. As the company continues to expand its operations and produce high-quality shows, Newson’s leadership will be instrumental in shaping the company’s music, comedy, and events programming strategy and fostering relationships with artists, promoters, and other industry partners. With its extensive network of venues and reputation for excellence, ATGE is poised for continued success, and Newson’s promotion is an exciting development for the company and the entertainment industry as a whole.