Key Takeaways
- Amazon Business is offering new benefits to members of its Business Prime program, including discounted rates on financial tools from Intuit QuickBooks, cybersecurity services from CrowdStrike, and human resources and payroll platform from Gusto.
- The new benefits aim to help small and medium-sized businesses (SMBs) work smarter, save money, and get back to running their business.
- The benefits include access to QuickBooks Online Simple Start at a 60% discount, CrowdStrike Falcon Go at no added cost, and 70% off the first year with Gusto’s payroll and human resources platform.
- The new benefits are designed to address the cybersecurity vulnerabilities and payroll management challenges faced by SMBs.
Introduction to Amazon Business Prime
Amazon Business is offering new benefits to members of its Business Prime program, aiming to help small and medium-sized businesses (SMBs) work smarter, save money, and get back to running their business. The tech giant announced on December 18 that these SMBs can now access benefits from Intuit QuickBooks, cybersecurity company CrowdStrike, and human resources and payroll platform Gusto. According to Todd Heimes, vice president at Amazon Business, small business owners wear many hats, and the new benefits are designed to help them manage their business more efficiently.
Benefits from Intuit QuickBooks
One of the new benefits offered to Business Prime members is discounted rates on financial tools from Intuit QuickBooks. Starting next year, members will get access to QuickBooks Online Simple Start for just $180 each year, which is a 60% discount. This benefit is designed to help SMBs manage their finances more effectively and make informed decisions about their business. With QuickBooks Online Simple Start, businesses can track income and expenses, create invoices, and manage their cash flow. The discounted rate is a significant benefit for SMBs, which often have limited resources and budget constraints.
Cybersecurity Benefits from CrowdStrike
Another benefit offered to Business Prime members is access to CrowdStrike Falcon Go, a cybersecurity service designed to help businesses stop breaches and get protection from ransomware, malware, and modern cyberattacks. This service is particularly important for SMBs, which often lack dedicated security teams and are vulnerable to cyberattacks. Research by PYMNTS Intelligence has shown that cybersecurity vulnerabilities facing mid-sized companies often originate outside their doors, with 38% of fake invoice scams stemming from vendor or supplier compromise, and 43% of phishing incidents connected back to third-party breaches. CrowdStrike Falcon Go is designed to help businesses protect themselves from these types of attacks, and the fact that it is offered at no added cost to Business Prime members is a significant benefit.
Payroll and Human Resources Benefits from Gusto
Amazon Business members in the U.S. can now get 70% off their first year with Gusto’s payroll and human resources platform. Gusto’s platform offers a range of tools and services, including automated payroll runs, built-in tax filing, and benefits management. This benefit is designed to help SMBs manage their payroll and human resources more efficiently and effectively. According to PYMNTS Intelligence research, 90% of businesses surveyed said that access to embedded financial products and services is critical to daily operations. This research underscores the importance of software in driving growth, customer engagement, and strategic decision-making for SMBs.
Conclusion and Future Implications
The new benefits offered to Business Prime members are a significant development for SMBs, which often face challenges in managing their finances, cybersecurity, and payroll. The benefits from Intuit QuickBooks, CrowdStrike, and Gusto are designed to help SMBs work smarter, save money, and get back to running their business. As the business landscape continues to evolve, it is likely that we will see more developments in the area of SMB benefits and services. With the rise of artificial intelligence and machine learning, it is likely that we will see more innovative solutions to the challenges faced by SMBs. Overall, the new benefits offered by Amazon Business are a positive development for SMBs, and it will be interesting to see how they are received by the business community.